Learn about why where your coffee is from, and how it is roasted is so important. Coffee has many wonderful flavors to be explored and discovered.
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Coffee beans start out as a red cherry, and when they are picked and dried, are a light green co lour (bean on far left). Coffee can be roasted in a variety of ways, including over a fire, in the stove, or most commonly, in a commercial grade coffee roaster. Each green coffee bean picked from around the world has its very own flavor characteristics (read below to learn more about country of origin). For example, coffee from Mexico typically has a nutty flavor, while coffee from Sumatra often has citrus notes. These flavors come from the land where the coffee is grown. Interestingly enough, coffee grown beside a lemon patch may have a lemony flavor similar to coffee grown near blueberries may have a slight blueberry flavor.
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*The evolution of coffee. Coffee bean from left to right: Green Bean, Light Roast/Cinnamon Bean, Medium Roast/Full City Bean, Dark Roast Bean, French Roast Bean.
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The image above shows a coffee bean at its various levels of roasting. The bean starts out green and moves to a Light/Cinnamon Roast to Medium, to Dark, to finally a French Roast. Two things you can notice from the image above are, one, that the bean increases in size as it is roasted, and two that along with the bean getting darker it also becomes more oily. French roasted coffee is very oily because the heat used causes the oil to surface. Read on to learn about some key characteristics of the various levels of roasting.
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Be'ato Roast Chart
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Light Roast/Cinnamon: An earthy, toasted flavor. Likely sour tones with not a lot of body.
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Medium/Full City Roast: A roast often used by coffee connoisseurs, as this roast will give a mild and smooth flavor, while allowing all of the coffee beans characteristics to be tasted.
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Dark Roast: This roast will most likely be slightly oily. The dark roast often has a caramel or chocolate undertone.
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French Roast: This roast will be shiny with oil. This coffee has a deep rich flavor and will be a less acidic taste. If coffee is roasted past the French Roast profile it can also have burned undertones.
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*This roast is often referred to as an espresso roast, though this is not quite accurate since many of the world's best espressos are made with a lighter roast.
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Have you experienced the Fresh Roast Difference? Click here to learn more!
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