What is "The Be'ato Difference"?

Have you ever enjoyed a cup of freshly roasted coffee?

Experience and know the difference with Be'ato.

Did you know that coffee is at its best and most flavorful point when it is freshly roasted? We're not talking about 'freshly brewed', but further to the core of your coffee, we're talking about the roasting process. Coffee begins in a cherry like plant, which is picked, dried, and then later roasted for the end user (you) to enjoy. Like wine, coffee has hundreds of flavor characteristics that distinguish it and make it unique, but unlike wine, the flavor and distinguishing tastes of coffee fade with time instead of becoming better. Unknown to many, coffee is a perishable food product that will lose taste and eventually become stale and bitter. Many coffee drinkers do not realize that their bitter or flat tasting coffee was at one time full of flavor.

Quality, freshly roasted coffee has been difficult to come by in the past. Many retail coffee companies are selling their product through cafes and grocery stores six months or even a year after roasting. Through Be’ato you can be drinking coffee that is coming directly from the roaster. Coffee that is at its optimum flavor and showcases the flavors that are unknown to the vast majority of coffee drinkers. Be'ato works directly with Fratello Coffee Roasters, who ensure quality by roasting coffee on an as-need basis, and not over-stocking coffees for an indefinite amount of time. All coffees ordered through Be'ato are ensured to be either roasted to order (roasted same day or within days of you ordering) or delivered to you within three weeks of roasting. *Many coffees/espressos are known to be at their peak flavor one month after roasting due to flavor settling and off-gassing.

Order on-line to have freshly roasted coffee delivered to your door, or sign up for a Be'ato Coffee Subscription to have your favorite coffee delivered to you on a regular basis. For further questions about our coffee or the Be’ato Coffee Subscription Program, please call 403.472.9940 or email .